AP-Edge is a distribution network that connects ground-breaking technologies with customers seeking solutions to their continually evolving threat landscapes.

AP-Edge helps emerging technology vendors access new markets and customers through a trusted network of global resellers. Each vendor is carefully prepared for each unique market with the sales collateral and systems needed to effectively support channel partners’ activities. Through training, marketing and other support activities AP-Edge ensures resellers effectively bring leading-edge security capabilities to their local market


BECOME AN AP-EDGE RESELLER

We connect a select group of leading-edge security technologies to a carefully curated network of trusted resellers globally. We offer resellers:

  • VALIDATED TECHNOLOGIES: A one-stop shop of professionally vetted and validated technology solutions that solve a broad range of security and safety issues for enterprises
     
  • VALIDATED BUSINESSES: Assessment of vendor viability, with motivated business teams that can provide appropriate client support
     
  • FRONTIER POSITIONING: Enabling resellers to bring exciting, new technology solutions to their markets, reinforcing their own innovativeness and relevance to their customer base
     
  • PROFESSIONAL COLLATERAL: Ensuring the technology solution, sales collateral, case studies and pricing structures are compellingly articulated and packaged to suit the reseller’s target market
     
  • PRE-SALES SUPPORT & INTELLIGENCE: Helping resellers understand and articulate the value proposition of the product and how it differs from other solutions in the market, identify ideal target customer segments, and implement and onboard customers
     
  • CONTRACT SUPPORT: Service agreement management and renewal tracking, with advanced notification of expiry to support resellers’ renewal discussions

BECOME AN AP-EDGE VENDOR

Our distribution model enables vendors to build their businesses despite resource constraints. We support vendors with:

  • MARKET KNOWLEDGE AND ACCESS: We provide access to new markets, incremental revenue opportunities, insight into optimal product and price packaging for a specific market, and the right resellers for different parts of the end customer base
     
  • SPEED TO MARKET: We remove vendors’ needs to do months, or even years, of research to select and appoint the right partners
     
  • RESELLER DILIGENCE: We recruit, vet and build a trusted network of resellers to ensure vendors are dealing with reputable, efficient and effective reseller
     
  • VARIABLE SALES COSTS: After the sales readiness process, there are no fixed investment requirements to selling through our network, significantly reducing vendors’ risk and capital requirements to access these new markets
     
  • LOWER CUSTOMER ACQUISITION COSTS: When they could all of the customer acquisition costs, many early stage companies will spend 80% or more of their revenues on the sales and marketing activities, personnel, travel, trade shows and systems required to attract those revenues. When you work through our value added distributor, although a fee is paid to the reseller and the distributor, vendors can secure new customers with minimal sales engineering support and actually reduce their true customer acquisition cost.  We increase your contribution margins enabling you to focus your capital on your own local sales efforts and product and engineering teams
     
  • SALES READINESS SUPPORT: We ensure the technology solution and all sales collateral is compellingly articulated and packaged. We work with vendors on the structure, visual presentation, storyboarding and commercial proposals to best position vendors for the relevant market